KB Toys gets into the Easter spirit

Offering a healthier alternative to the chocolate overload that typically characterizes Easter gift-giving, retailer KB Toys has started pushing themed toy baskets to parents and grandparents who take issue with the holiday's candy-centrism.

March 16, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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KB Toys gets into the Easter spirit

Offering a healthier alternative to the chocolate overload that typically characterizes Easter gift-giving, retailer KB Toys has started pushing themed toy baskets to parents and grandparents who take issue with the holiday's candy-centrism.

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