Digikidz, a subsidiary of Boca Raton, Florida-based PrimEdge, has inked a licensing deal with Nickelodeon to bring Dora the Explorer personalized DVDs to retail.
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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