Marvel Heroes leap into UK health food aisles

Marvel International has struck a deal to license its library of iconic characters for a wide range of vitamins, smoothies and fruit bars being produced by London-based health supplement manufacturer bio-synergy.

March 26, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Marvel Heroes leap into UK health food aisles

Marvel International has struck a deal to license its library of iconic characters for a wide range of vitamins, smoothies and fruit bars being produced by London-based health supplement manufacturer bio-synergy.

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