Bandai Tamagotchi-fies the tween cell phone scene

Bandai America has hooked up with San Jose, California-based PlayPhone to turn its virtual pet brand into a pay-as-you-go phone service for tween fans. Due out before the summer, the line of brightly colored Tamagotchi handsets are programmed with a digital pet that users hatch, feed, clean and play with in a mobile game environment.
By
March 27, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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