Bandai Tamagotchi-fies the tween cell phone scene
Bandai America has hooked up with San Jose, California-based PlayPhone to turn its virtual pet brand into a pay-as-you-go phone service for tween fans. Due out before the summer, the line of brightly colored Tamagotchi handsets are programmed with a digital pet that users hatch, feed, clean and play with in a mobile game environment.
March 27, 2007
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