The inside scoop on Pokémon revival coming to KidScreen West

As Pokémon celebrated its 10th year on US soil in 2006, it enjoyed an incredible re-emergence in the kids space and the plan for 2007 is to keep building on the momentum. So, how did Pokémon USA do it?

March 28, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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The inside scoop on Pokémon revival coming to KidScreen West

As Pokémon celebrated its 10th year on US soil in 2006, it enjoyed an incredible re-emergence in the kids space and the plan for 2007 is to keep building on the momentum. So, how did Pokémon USA do it?

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