•Mega-retailer Wal-Mart has hopped onto the personalized toy-stuffed Easter basket trend; its theme selections include The Little Hero (action figures), The Little Princess (dolls) and The Animal Lover (plush, pet accessories).
•Disney Channel‘s second season of Hannah Montana starts on April 23 with five new eps running Monday through Friday at 7 p.m. The tween hit will then run seven days a week, with new episodes premiering Fridays at 7 p.m.
• Leading Canuck kidcaster YTV is rolling out new eps of SpongeBob SquarePants starting April 11. Four new eps will air on Wednesdays at 5:30 p.m., with exclusive teaser clips hitting YTV.com first.
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