Mattel makes history with Polly Wheels
Mattel is finally giving girls who covet their brothers' Hot Wheels a ride to call their own. Making history as the first line of diecast toy vehicles designed specifically for girls, more than 50 Polly Wheels models cruised into US retail at the start of the year. Priced to collect at US$2.99 apiece, each car comes in a different girl-friendly color and sports a removable doll.
April 1, 2007
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