Low-cost distribution and content galore are keys to KidsCo success

A perfect storm of top-tier executives, low-cost distribution and thousands of hours of under-used content have come together to form the foundation of just-announced network KidsCo, says Doug Murphy, president of Nelvana Enterprises, one of three partners in the venture.

April 4, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Low-cost distribution and content galore are keys to KidsCo success

A perfect storm of top-tier executives, low-cost distribution and thousands of hours of under-used content have come together to form the foundation of just-announced network KidsCo, says Doug Murphy, president of Nelvana Enterprises, one of three partners in the venture.

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