SuperBall shoes start on right foot with SpongeBob
Nickelodeon and footwear manufacturer Stride Rite have inked a cross-promotion deal involving the SpongeBob SquarePants Friend or Foe network event and the new SuperBall Shoe.
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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