Hollywood studio Paramount Pictures has announced plans to bring all licensing activities based around the movies it produces back in house.

Previously, the company’s merch business was managed by Nickelodeon & Viacom Consumer Products in New York, with input and involvement from Paramount’s EVP of licensing Michael Bartok. But with the studio’s international and digital businesses growing, the time has been deemed right to go back to a direct-oversight structure.

So Paramount Licensing will now take the lead on worldwide licensing and merchandising programs for films coming out of Paramount Pictures’ many subsidiaries, which include Paramount Vantage, DreamWorks, Nickelodeon Movies and MTV Films. The unit plans to explore opportunities across a broad range of product categories, including publishing, themed restaurants, theme parks and location-based entertainment, live shows and film clip licensing. Next up for a licensing spin will be over-the-top comedy Blades of Glory, starring Will Ferrell and Napoleon Dynamite‘s Jon Heder.