Paramount to take care of own licensing ops

Hollywood studio Paramount Pictures has announced plans to bring all licensing activities based around the movies it produces back in house.

April 10, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Paramount to take care of own licensing ops

Hollywood studio Paramount Pictures has announced plans to bring all licensing activities based around the movies it produces back in house.

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