Q&A: VP of global brand management Leila Pirnia dishes on DIC Entertainment’s new direction

DIC is changing, and VP of global brand management Leila Pirnia is helping it along. The goal is to steer the company away from its production focus and into fully integrated brand management territory. This should prove to be a busy year with the re-launch of the Mommy and Me brand and a new boy-centric brand. Pirnia sat down with KSD to discuss.
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April 13, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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