Mattel readies new Barbie website

Mattel has launched the beta version of BarbieGirls.com, a key component of its new Barbie Girls platform that will be revealed in its entirety April 26th. BarbieGirls.com is the toy giant's first-ever global online community designed exclusively for girls.

April 18, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Mattel readies new Barbie website

Mattel has launched the beta version of BarbieGirls.com, a key component of its new Barbie Girls platform that will be revealed in its entirety April 26th. BarbieGirls.com is the toy giant's first-ever global online community designed exclusively for girls.

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