Atari taps Eastern European game co for IP infusion

Video game maven Atari has inked a long-term distribution agreement with 1C Company, the leading publisher and distributor of computer games in Russia, Eastern and Central Europe. The deal gives Atari key access into game developments in those emerging video game markets that may just result in an influx of gaming IP from the region.
By
April 25, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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