Scholastic Media kicks off new Maya & Miguel promo plans

Scholastic Media is developing a multi-tiered marketing strategy for Maya & Miguel that emphasizes community outreach and providing online resources for kids. The new campaign is kicking off with sponsorship of the US Youth Soccer association, which is hosting M & M-branded soccer events. The toon about Hispanic siblings will have an active presence at 12 Kohl's American Cup Tournaments across the country until September.
By
April 25, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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