Scholastic Media kicks off new Maya & Miguel promo plans
Scholastic Media is developing a multi-tiered marketing strategy for Maya & Miguel that emphasizes community outreach and providing online resources for kids. The new campaign is kicking off with sponsorship of the US Youth Soccer association, which is hosting M & M-branded soccer events. The toon about Hispanic siblings will have an active presence at 12 Kohl's American Cup Tournaments across the country until September.
April 25, 2007
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