People moves: Whyville.com looks to Greenwald for answers

Eric Greenwald has joined Whyville.com, an established online virtual world for tweens, as the EVP of advertising sales and business development. Greenwald's main role revolves around developing multi-tiered advertising programs that integrate sponsors into the virtual world experience.

By Gary Rusak

April 25, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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People moves: Whyville.com looks to Greenwald for answers

Eric Greenwald has joined Whyville.com, an established online virtual world for tweens, as the EVP of advertising sales and business development. Greenwald's main role revolves around developing multi-tiered advertising programs that integrate sponsors into the virtual world experience.

READ THE FULL STORY

About The Author

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