LIMA keeping VIPs in The Loop during Licensing Show

The International Licensing Industry Merchandisers' Association (LIMA) has partnered with New York City-based MSL Productions to create a networking venue for the upcoming Licensing 2007 International event.

April 26, 2007

The International Licensing Industry Merchandisers’ Association (LIMA) has partnered with New York City-based MSL Productions to create a networking venue for the upcoming Licensing 2007 International event.

The venue, dubbed ‘The Loop’, is being designed with a mind to helping newcomers to the industry network with more experienced manufacturers, agents and retailers looking for new properties. The invite-only VIP pavilion will occupy a spot on the show floor.

An exclusive kick-off event for the The Loop is in the works. Licensing Show International 2007 runs June 19 to 21.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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