New kid Paramount Licensing gears up with Spiderwick program

Newly minted Paramount Licensing is cutting its kids-biz teeth on a full-blown program for February 2008 release The Spiderwick Chronicles. 'It is most merchandisable film that Paramount has produced in a long time,' says Michael Bartok, EVP of licensing for the new division created earlier this month when it took licensing duties back from sister co Nickelodeon & Viacom Consumer Products.
By
April 27, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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