New kid Paramount Licensing gears up with Spiderwick program
Newly minted Paramount Licensing is cutting its kids-biz teeth on a full-blown program for February 2008 release The Spiderwick Chronicles. 'It is most merchandisable film that Paramount has produced in a long time,' says Michael Bartok, EVP of licensing for the new division created earlier this month when it took licensing duties back from sister co Nickelodeon & Viacom Consumer Products.
April 27, 2007
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