Elements of Style – Making your guide look good and work harder

Grabbing and hanging onto the attention of licensees and retailers is a monumental challenge these days, given the number of kids entertainment properties they have to choose from. But you can give your pitch an edge with a killer style guide. This hard-working tool is at the heart of every CP program, doing overtime as a calling card, a presentation piece, a licensee manual and a brand roadmap all at once. So getting the style guide right is crucial to scoring a merch hit.
By
May 1, 2007

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