KB Toys buys into retail intel program

IN a cut-throat toy market, retailers need to do everything they can to wring out every inefficiency from their operations and plan promos and stunts that are all but guaranteed to increase sales. And one company that's stepping up to help them do this is retail intelligence service QuantiSense. The Washington, DC-based outfit specializes in helping clients including FAO Schwarz and KB Toys devise merchandising plans based on seasonal trends, events and regional customer demand.
May 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu