Look who’s watching

Ratings measuring the viewing habits of America's 73 million kids under age 17 - and especially its 40 million two- to 11-year-olds - are ultimately the currency that drives the annual kids advertising upfront. And one of the key industry measurement tools is MAGNA Global's yearly Q4 report, Television Viewing Among Kids, which analyzes Nielsen kids audience data. We've taken an in-depth look at the new Q4 2006 report, and what follows is a clear snapshot of the current kids viewing landscape in the US.
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May 1, 2007

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