Transformer licensing deals-more than meets the eye

With a couple of months until the release of Michael Bay's Transformers feature film, Hasbro Properties Group has signed more than 220 separate deals across every category. Thousands of Transformer products are about to hit retail in June, and here's a quick look at what to expect from the partners on-board the property...
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May 2, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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