Toysrus.com and Zizzle team up for golden Pirates promotion

Although Spider-Man 3 is in the early lead, don't count out the third instalment of Pirates of the Caribbean as a possible summer box-office champ. To help promote the new film, Zizzle and Toysrus.com have combined forces on the 21 Days of Pirate Gold promotion

May 4, 2007

Although Spider-Man 3 is in the early lead, don’t count out the third instalment of Pirates of the Caribbean as a possible summer box-office champ.

To help promote the new film, Zizzle and Toysrus.com have combined forces on the 21 Days of Pirate Gold promotion. It’s simple: Starting today and continuing until the movie bows on May 24, Zizzle and Toysrus.com will reward one fan with an 18-carat gold-plated Jack Sparrow figure.

Other special prizes, including a customized POTC3 Gibson guitar, will also be given away. The website will also house a special Pirates branded product page that includes a countdown clock to the premiere.
Participants can enter the contest for free on the homepage.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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