Kabillion kicks off advertising biz with key hire

Taffy Entertainment's multi-platform channel venture Kabillion has picked up veteran sales executive Bob McPhee to serve as its EVP of advertising sales. McPhee will spearhead national advertising efforts including immersive marketing that supplements traditional ads with sponsorships and online-branded activities.
By
May 9, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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