Kabillion kicks off advertising biz with key hire

Taffy Entertainment's multi-platform channel venture Kabillion has picked up veteran sales executive Bob McPhee to serve as its EVP of advertising sales. McPhee will spearhead national advertising efforts including immersive marketing that supplements traditional ads with sponsorships and online-branded activities.
By
May 9, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu