Toei Animation opens L&M division

Global animation studio Toei Animation is delving into licensing and merchandising with the establishment of an in-house consumer products licensing division. The new division falls under the remit of Coy Edmunds, Toei's newly appointed director of business development and licensing.

By Gary Rusak

May 14, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Toei Animation opens L&M division

Global animation studio Toei Animation is delving into licensing and merchandising with the establishment of an in-house consumer products licensing division. The new division falls under the remit of Coy Edmunds, Toei's newly appointed director of business development and licensing.

READ THE FULL STORY

About The Author

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