Toei Animation opens L&M division

Global animation studio Toei Animation is delving into licensing and merchandising with the establishment of an in-house consumer products licensing division. The new division falls under the remit of Coy Edmunds, Toei's newly appointed director of business development and licensing.

May 14, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Toei Animation opens L&M division

Global animation studio Toei Animation is delving into licensing and merchandising with the establishment of an in-house consumer products licensing division. The new division falls under the remit of Coy Edmunds, Toei's newly appointed director of business development and licensing.

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