The British Toy & Hobby Association (BTHA) announced the nine recipients of its third-annual MAX-IT awards, which were presented in London today. The awards recognize excellence in the UK hobby, game and toy industry. And the envelope, please…
Best new UK toy design: Matchbox Pop Up Adventures from Evolve
Best new non-UK toy design: Butterscotch, Hasbro
Best new UK game design: Battleship Torpedo Attack!, Hasbro
Best new UK hobby design: Paper FX Dream Weaver, Flair
Best new non-UK hobby design: Puzzleball, Ravensburger
Best Marketing or PR campaign : TMX Elmo, Mattel
Best promising new talent: James Wing, Vivid Imaginations
Critics’ Choice Award 1: Doodle Doug, Vivid Imaginations
Critics’ Choice Award 2: Five-a-Day wall chart, Fiesta Crafts
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