User-generated product? It’s a brave new world for owners of community-driven IP

Unless you spent 2006 literally under a rock or holed up in a Tibetan retreat, it was impossible to miss the advent of user-generated content in the kids and adult consumer space. Thanks to the likes of YouTube and user-friendly video editing software, millions of people morphed from content fans into creators seemingly overnight, churning out their takes on beloved animated TV and film properties and posting them online for the world to see.
By
June 1, 2007

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