Gift cards, the new kid currency

AS kids' lives get carved up with even more activities and interests, it can be really hard for loved ones to keep up and give gifts that are appreciated. So it's not surprising that a new NPD study looking at how kids use gift cards found that 60% of them had received one in the few months leading up to the late February online poll, especially since that time frame coincided with Christmas.
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June 1, 2007

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