DCP turns to gold for fall Princess line

Looking to build on annual global retail sales that totalled US$3.4 billion last year, Disney Consumer Products is taking a new tack with the Princess brand this fall. Instead of focusing its key retail theme on one character, as it did last year with Ariel from The Little Mermaid, the licensor is grouping all six princesses together under a gold-hued umbrella theme called Season of Enchantment.
By
June 1, 2007

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu