DCP turns to gold for fall Princess line
Looking to build on annual global retail sales that totalled US$3.4 billion last year, Disney Consumer Products is taking a new tack with the Princess brand this fall. Instead of focusing its key retail theme on one character, as it did last year with Ariel from The Little Mermaid, the licensor is grouping all six princesses together under a gold-hued umbrella theme called Season of Enchantment.
June 1, 2007
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