Heads up, kids marketers! Purchase-prone grandfolks grok to new portal

With the bulk of baby boomers heading into their golden years, the next wave of grandparents is pegged to be the biggest ever, with Age Wave Communications projecting a headcount of 80 million in the US by 2010. But more importantly, they'll also be way more computer-savvy than any other generation.
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June 1, 2007

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