Joost juices up with animation partners
Poised to give YouTube a run for its money, internet TV upstart Joost has hooked up with a couple of kids industry heavies in a bid to bolster its unique positioning and market edge. Unlike YouTube, which has been largely unsuccessful in its attempts to lure studios and prodcos onto its user-generated vehicle, Joost has included high-profile content and media companies in its mix right from inception.
June 1, 2007
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