The name game – Deconstructing the fine art of kids show titling

With so many shows competing for a finite number of kid eyeballs, it takes more than just good content to get them hooked these days. And one element that can help forge an instant connection - or not - is the title. It's often the first opportunity you have to convert potential viewers into actual viewers (think TV guides and on-screen listings), but ending up with a good one isn't as simple as it used to be.
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June 1, 2007

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