OTX taps the target with title studies
Some producers and broadcasters like to go right to the audience to test their show titles, and OTX Research has got 'em covered. This L.A.-based outfit has worked with all the major US kidnets and studios, and regularly conducts title studies for TV shows and movie projects through online polls with kids to find out which titles stick and which ones fall short.
June 1, 2007
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