New retail concept lets kids pimp their rides

Inspired by the success of its partner, Build-A-Bear Workshop, toy car specialist Ridemakerz has steered the DIY retail model into a new pitstop-and-shop concept for kids. The company's first store opened for business in Myrtle Beach, South Carolina at the beginning of the month, and the experience it offers centers around customizable car construction.
By
June 1, 2007

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