Virtual Showroom
It's not getting any easier to launch a brand-new entertainment property, but this year's group of respondents seem relatively impressed with the potential of the four fledglings, assessing them as having a good, if not a very good, shot at breaking into the market. As for what ranks high on participants' wish lists, TV-driven properties are number one, followed by licensed brands, and several players are scouting for IP derived from online sources. When it comes to demographics, the majority of our judges are looking for something to hit the spot with the 11-plus crowd, and a scant handful are hoping to find preschool-pleasing prospects.
June 1, 2007
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