The skinny on food licensing – Moms say the choice should be theirs, not the government’s
While it's obvious from our research that today's moms appreciate licensed characters that educate and teach their kids, we wondered if they believe entertainment producers have an obligation to create characters that do this. The conversation quickly turned to food licensing. Moms are well aware of the growing childhood obesity epidemic and that many legislators and advocacy groups are clamoring to prohibit the use of licensed characters on 'unhealthy' packaged foods and beverages. So how do they feel about restricting the types of food products licensors can lend their characters to?
June 1, 2007
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