Smell-e-vision the next online ad app?
Scent infusion seems poised to waft its way into the marketing and programming space in the near future, and the possibilities it opens up for kids properties are definitely intriguing. And Culver City, California-based Scenttv.tv is looking to establish an early foothold in the market-in-the-making. The company opened up an e-store this spring, offering marketing services that revolve around infusing online experiences such as movies, games, music videos, educational programs and user-generated profile pages and blogs with specific smells.
June 1, 2007
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