Kids behind more web buys than you think
Sensing that kids' online activities run deeper than social networks and gaming, Ringwood, New Jersey-based Stars for Kidz conducted a nationwide study in March to see how the demo's instinctive computer skills were affecting the family dynamic. Surfin' On Mom's Turf surveyed more than 6,000 kids ages eight to 14 and found that 77% of them are making major online purchasing decisions and are involved in helping their parents with adult tasks like online banking.
June 1, 2007
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