Borders looks to Potter for gift-card promo

Tapping into kids deepening love affair with gift cards, booksellers Borders and Waldenbooks are issuing Harry Potter-branded cards in the lead up to the July 21 release of series ender Harry Potter and the Deathly Hallows. Three limited-edition, holographic gift cards will be available at stores nationwide in denominations between US$5 and US$500.
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June 5, 2007

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