Cartoon Networks signs sporting goods deal for Ben 10

Franklin Sports has inked a multi-year license with Cartoon Network Enterprises to create sports equipment including balls, youth sports sets, yard games, flying discs and foot bags based on the net's hit action-adventure series Ben 10. The new agreement complements a trio of Ben 10 sports licenses announced earlier this year for bikes, skateboards and safety gear.
June 12, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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