People moves: DIC ups Streff to VP

DIC Entertainment has promoted Lisa Streff to the post of VP of domestic licensing. In her new position, Streff is looking after the development and implementation of domestic licensing and merchandising programs, such as sales, retail and product development, for entertainment and lifestyle brands Mommy & Me, Horseland, McDonald's and Strawberry Shortcake.

June 12, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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People moves: DIC ups Streff to VP

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