Kellogg’s to self-regulate food ads, parents and advocacy groups drop lawsuit threat

It may not be crying uncle, but packaged food giant Kellogg's has announced plans to adopt new nutrition and advertising standards that go some ways towards assuaging the concerns of parents and advocacy groups arguing that childhood obesity and food advertising to kids are linked. Two Massachusetts parents who were threatening to sue Kellogg's and Nickelodeon parent company Viacom for marketing what they perceived as junk food to kids have dropped lawsuit plans against Kellogg's after its announcement today.
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June 14, 2007

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