To retail: Urban-themed Skip Hop signs first licensing deal with Bananafish
New York-based infant goods manufacturer Bananafish is tapping into upstart Skip Hop's modern take on baby accessories for a new line of bedding and nursery décor. The licensing deal is a first for Skip Hop (www.skiphop.com) and the resulting products will target the same design-conscious urban moms and dads, who have taken notice of the company's stylish diaper bags and changing accessories.
June 15, 2007
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