Mattel readies programs for future Warner Bros. blockbusters

Warner Bros. Consumer Products has appointed Mattel as the global master toy licensee for 2008 features Speed Racer and Batman sequel The Dark Knight. Mattel is looking at key categories including vehicles, action figures, action play, remote control vehicles, handheld electronics and games and puzzles for both programs.
By
June 19, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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