Mattel sharpens Kung Fu chops

DreamWorks Animation SKG and Mattel have entered into an exclusive licensing arrangement for upcoming CGI feature Kung Fo Panda set for theatrical release next June. Mattel has snagged the worldwide master toy licences for the film, a deal which marks the first partnership between the animation studio and the world's largest toyco.
June 20, 2007
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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